When looking into a possible career in real estate, there is one thing that needs to be understood. To be a real estate agent is to have a sales job. I have met several people over the last few months who heard what I did and said that they were thinking of quitting their job and becoming an agent. These were people who were social or liked to look at pretty homes or were just burnt out and looking for something different.
Real estate is all about sales. How you present yourself to a potential client. What tools you use to successfully sell a home. Being able to negotiate any offers that come in. It’s all presentation. Sales is one of those areas where you have it or you don’t. To be successful, you need drive and ambition. You also need confidence in your own abilities and an understanding of what style works well for you. Cultivate that style and you have an excellent chance of doing well in a sales career.
So what do you do when there are well-meaning people surrounding you who go beyond giving advice? Have you experienced working with someone who insisted that you forget your own methods and concentrate on their way of doing things? I have had many jobs unrelated to real estate where there was a supervisor, manager, team leader or co-worker who insisted that the only way to accomplish something was to do it their way.
I find this to be short-sighted and rather unnerving. It’s one thing to have an open mind and try out a variety of ways to get from point A to point B. Sure someone else may know best. When someone else dictates your form though, especially in sales, problems will inevitably occur.
Everyone has their own style. The way to achieve greatness is to take the tried and true ways to gain business and approach it from your own personal style. Without mixing in a persons personal form, you will come across as robotic, unpolished and inadequate.
Look I have tried some methods that have been completely against what is comfortable for me. What I truly understand is some methods of going after business I balk at because they aren’t within my ethical code. I will not promise people things I can’t deliver. I won’t call people and then, call them again and again when they have told me they aren’t interested. I won’t abuse my friends and family by constantly harping on them to find me business or overload them with a bunch of real estate information they aren’t interested in. Basically, anything that screams of being like a used car salesman is not something I am willing to do.
So the key to success in a career in sales is to find your own voice and be proud of it. Listen to the advice of others, sure. Take what works and discard the rest. Most importantly, no matter how much someone is in your ear trying to make you handle yourself in a manner that isn’t what you are about, stay true to yourself. Block out their voice and concentrate on your own. In the long run it is you that you have to count on. Others won’t be supporting you so trusting in yourself is imperative in reaching the success you are after.