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The Brutal Truth

31 Aug

I feel it’s only fair to write about some of the stumbling blocks that must be overcome to have any type of success as a Real Estate Agent.  I know there are many readers who are just beginning a career in Real Estate and many more contemplating it.  Below I have written some of the stumbling blocks that every new Realtor must get over in order to have some success and make enough money to pay the bills (notice I didn’t say get rich).

1.  Fear will stand in your way.

There is the fear of feeling like you don’t know what you’re doing.  There is the fear of messing up by filling out the paperwork wrong,  For some, there is even the fear of talking with a potential new client.  My recent fear has been in regards to safety.  I am all for meeting someone for the first time at the office.  It’s a safe place to meet up and an opportunity to gauge your own feeling of safety with the customer.  Invariably, no matter how hard you try to make all first appointments at the office, because of schedules, there will always be the people you meet for the first time at their home or at the home that has been listed.  Meeting people this way is far from my comfort zone and against the way I have always handled myself.  Unfortunately, it is part of the business.

2.  Lack of money.

Since I began working at the Real Estate office, I have seen many people come in and many people leave.  The reason seems to for the most part be a lack of funds.  There are so many expenses up front and then continuing expenses, that some people get loaded down in debt before they can see any type of return.  Think about it, there are desk fees, business cards, signs (yes, you buy these too), phone charges, office supplies (all supplied by you) and fees for advertisement.  There are agents who will pick up a job to supplement their income, only to get out of Real Estate because they don’t have the time needed to commit to the process of building your list of clients.

3.  You will feel like your emotions are all over the map.

You will have high moments and low moments.  You won’t know if you are coming or going.  As one Realtor put it, you will be having a bad day and feel like maybe Real Estate isn’t for you after all.  Wait five minutes and something will happen to make you feel like Real Estate is the greatest career and that you are having the best day ever.  People get grumpy, deals fall through, banks can be unreasonable and you will feel fed up.  Then someone will find the home of their dreams, a client tells you how much they appreciate you or you get a great commission.  Real Estate can be an adrenaline rush, an ego trip and the most exhausting job you will ever have.

4.  If you are serious about a career in Real Estate, you will be living, breathing and thinking Real Estate every waking hour and sometimes in your dreams too.

Look, it’s just not in the beginning that you need to work crazy hours and make Real Estate your life.  All of those Real Estate Agents out there that are highly successful and still in the business 20 years down the road are still successful because they never stopped going full speed at their career.  This is why you must love the sales field, working with people, and problem solving.  It’s not just about viewing some pretty homes.

5.  You will feel as though you are spinning your wheels.

Part of getting off the ground and keeping the momentum going is by cold-calling and advertising.  You will find what works for you.  You might hand out flyers, send post cards, make calls and flood the web with your name and profile.  I spent a week going through my neighborhood and the neighborhood adjacent to mine walking up and down streets handing out flyers.  My neighborhood is exactly one square mile.  Guess how many calls I received after I plastered the neighborhood?  Zero.  Not a total loss when you figure that I mentioned I lived in the neighborhood myself and understood what it would take to sell a home there.  My name got out and a square mile worth of people are now familiar with me.

If you are passionate about a career in Real Estate, nothing will hold you back.  If you are having doubts, I hope this information is helpful in helping you decide if working in Real Estate is a good fit for you.

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6 Comments

Posted by on August 31, 2012 in advice, career, job, opinion, people, thoughts

 

Tags: , , , , , , , , , , ,

6 responses to “The Brutal Truth

  1. Kedda Keough

    September 1, 2012 at 3:38 pm

    You’ve managed to name my experience in Real Estate very well!

     
    • wendymc12

      September 1, 2012 at 4:20 pm

      I hope you felt better knowing that other realtors are going through the same thing. 🙂

       
  2. Tammy

    August 31, 2012 at 6:34 pm

    Wendy, I think you hit the nail on the head on all your points. I just finished my last class yesterday and one common theme from all the teachers has been these very points. They do their best to warn you that this is not an easy business. The perception is that it is, but it’s not.

    One teacher summed it up best, yes you work for yourself, but it is a business that needs to be treated like a business. The successful ones work 40+ hours a week at the business. It’s not about sitting at a desk waiting for people, you are out there hustling. Or on the phone, but doing SOMETHING.

    So many people in our class think they can do this part time and don’t release they can’t build a successful business by thinking clients will fall in your lap. This is why most part time folks only have 3 deals a year.

    I can tell you are serious about this business and appreciate how you are capturing it all here for us. The fears are illegitimate and someday you will laugh at these moments and yet continue to help new agents through this phase. 😀

     
    • wendymc12

      August 31, 2012 at 6:55 pm

      Thanks Tammy. The other day i went on a listing appointment. I met with a couple and the wife said that she was retiring from her job to spend time with her kids. She said she would like to pick up a part-time job, maybe real estate or something like that. She said it so casually as though you could put in a few hours and do decently. I hope she decides not to try real estate, I think she would be in for quite a surprise.

      >________________________________

       
      • Tammy

        August 31, 2012 at 8:54 pm

        I think there is a lot of miss perception out there on the career. Blogs like yours will help educate folks. 😀

         
      • wendymc12

        August 31, 2012 at 10:09 pm

        Thanks so much.

         

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